Environmental protection is ingrained in Fairtrade. To sell Fairtrade products, farmers have to improve soil and water quality, manage pests, avoid using harmful chemicals, manage waste, reduce their greenhouse gas emissions and protect biodiversity.
Fairtrade also seeks to combat the injustices that can be present in conventional trade and put people first. Fairtrade works with agreed, international standards designed and audited to ensure that producers in developing countries get a better deal. Fairtrade enables people to work their way out of poverty and build a more sustainable future for themselves and their families.
Bournemouth, Poole, Wimborne Minster, Ferndown, Christchurch, Purbeck (Swanage and Wareham), Gillingham, Shaftesbury, Weymouth and Portland have all achieved Fairtrade Town status.
You can help to support Fairtrade by looking for the Fairtrade logo every time you shop. And if your town isn’t yet a Fairtrade town, now’s the time to join the campaign and you can learn from your neighbours in Dorset just how to go about it. Fairtrade is something every one of us can be a part of.